Betty's Kitchen is the first monthly magazine about family cuisine and lifestyle with the largest circulation in Mainland China. The magazine has a total of 126 pages, all of which are full-color printed glossy pages, in adhesive binding. It is issued on a monthly basis, being issued and retailed nationwide, focusing on those main cities such as Beijing, Shanghai, Guangzhou and etc. The average circulation of each issue is up to 395,000 nationwide. Its target readers are women aged between 25 to 40 years old, who live in big cities and are decistion-makers in their families.
The quality cooking, cate and lifestyle content of Betty's Kitchen come from the originality of local professional editing team, periodical contribution from national cuisine and fashion consultants, articles contributed by readers online, as well as the international copyright cooperation with "Betty Bossi", the well-known cuisine magazine in Europe. The magazine is divided into two sections, "Cate" and "About Health", and the content is fresh, fashionable, practical, healthy and funny. Each issue includes the 40 easy-to-learn Chinese and Western-style food recipes, together with and introduction to some well-loved desserts and drinks, as well as high-quality fashion, health information and instruction. By promoting the cooking and cate culture, "Betty's Kitchen" helps city women find and experience the healthy and positive lifestyle, and shares colorful fun living with them at the same time, leading mainstream urban women towards a fashionable and healthy lifestyle, enhancing the life quality of urban families.
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